Here's to a stronger you.

Our mission is to help Women like you build strength, confidence, and a better life through strength training. We believe that you have the potential to be strong, confident, and resilient.

the

Beginning.

2.5 years ago two women were frustrated with the lack of activewear that truly supported women in strength training in Indonesia. Don’t get us wrong, there’s a lot of amazing activewear available and we always admire other local activewear brands but honestly, we felt there was nothing that was truly made for women lifting weights. So, we took one hell of a big leap of faith and decided we’re gonna create it. This is the beginning of Kuat Active — a brand dedicated for women who strength trains.

The Challenges of

building the right products for you.

Building Kuat was far from easy. From sourcing materials that supported both function and comfort, to finding a production that can live up to our expected quality.

We collaborated with activewear designers who have designed many huge international activewear brands and had been in their expertise for many years. We designed all of our pieces right from scratch. Where every step of the design process was with you in mind. 

We went through countless prototypes. We wore each prototype for months: to the gym, to strength training classes, and even to lounge in. We saw what happened to the fabric after each wash. Fast forward to 2 years later, we still wear our samples to the gym now.

why

‘Kuat’

‘Kuat’ means ‘strong’ in Indonesian, and that’s what we want every woman who wears our products to feel — strong, powerful, and unstoppable. We believe every woman should include strength training in their lives. Because to us, strength training represents more than just a ‘workout’ but it also represents strength, resilience, and determination.

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CORE VALUES.

EMPOWERMENT.
We are 100% dedicated to empowering women to embrace strength training and all the benefits it brings. We believe that every woman has the potential to be strong, confident, and resilient.

GIVE IT YOUR ABSOLUTE BEST.
This means in everything. The work we put in. The quality we deliver. Every rep. Every set. Every workout. Everyday.

BE STRONG.
Strength goes beyond physical fitness—it’s also a mindset. Be strong in your lifts. Be strong in your actions. Be strong in your values and principles.

SHOWING UP.
As we promise to show up for you, promise us to show up for yourself too. You only lose the moment you stop.

FOR EVERY WOMAN.
We believe strength training is for every woman, regardless of age, size, or fitness level. We want to be there for every woman.

GROW TOGETHER.
No we’re not talking about just growing muscles (although we love that thought). Grow together as human. Grow our strength, our capabilities, our limits, mental discipline, or personal development, we are committed to helping women reach new heights.

COMMUNITY.
One of our strongest value is that we cherish a community of like-minded women who inspire and uplift each other.